Partner Newsletter

February and March, When Your Clients Are Already Off

We are deep into sales for February and March, and these two months line up with holidays in most of our partners' markets: French winter holidays, UK half term, North American spring break, Carnival week in Brazil, and Semana Santa across Spain and Latin America. Your clients already know when they can travel. What they may not have on their radar yet is Lapland.

On top of that, the days are longer, going from around six hours of light in early February to almost twelve by late March. The snow base is typically at its deepest, which makes multi-day husky or snowmobile safaris realistic for clients who want more than a day excursion. Levi, Finland's largest ski resort, is at its best for ski weeks. Locals call it the sledding season. March, the milder of the two months, is easier for families with young children, and Santa Claus Village in Rovaniemi is open year round, giving children a second Christmas at a calmer pace than in December.

Ski week, multi-day expedition or a family spring break that is still deep in winter: tell us what your client has in mind, and we'll build the proposal around it. Request a Custom Proposal

Products We Are Highlighting This Issue

Two ways to make the most of February and March, one activity and one accommodation, both worth keeping in mind for your clients.

Activity - Lapland Multi-Day Snowmobile One to five nights on the snowmobile, led by an experienced local guide, moving from one wilderness stop to the next. Days cover long distances across frozen lakes, forest trails and open fells, with lunch cooked over an open fire. Nights are spent in wood-heated cabins or family-run guesthouses with a sauna. Longer routes reach the Arctic Ocean in Norway. February and March are the natural months for it, when the days are long enough to cover real distance. It can open or close a stay at a resort or lodge, so the expedition becomes one chapter of a wider itinerary. View Activity

Accommodation - Kuusamo Lumo Resort A glass-roofed resort on a private hilltop in Ruka-Kuusamo, facing the northern sky with little light pollution around it, ideal for northern lights viewing. What sets it apart is the landscape: lakes, rapids, fells, and forests of snow-loaded “popcorn trees,” with Riisitunturi and Oulanka national parks close by. The resort's landmark fell, Pyhävaara, was once a sacred site for the old Lapland villages. Founded by four Kuusamo locals, with dining at The Bear, led by Kim Mikkola, founder of a Michelin-starred restaurant in Helsinki. Ruka's ski slopes are 15 to 20 minutes away, and Kuusamo Airport just nine. View Property

by Janir Goresh Founder and CEO

From the Field As the winter season approaches, something should be said out loud: some of what clients come to Lapland for cannot be promised.

The northern lights are a natural phenomenon, and they are not always as bright as in the photos, because a camera lens is far more sensitive than the human eye. Clouds can hide them entirely. A warm spell can create dangerous snow conditions that limit which activities are possible. Extreme cold can be too much for some excursions. Wild animals are very hard to spot outside a reserve.

For many travelers this is a once-in-a-lifetime journey to one of the most remote places they will ever visit, and some fall in love and must return. They deserve to feel the destination the way they imagined it before they left. A catalogue may answer with promises.

We must answer with design.

What is the main focus of the trip: the northern lights, Sámi culture, a real expedition, bringing the family together? We build around it. The right length of stay, the accommodation that fits, the best supplier for each experience, all serving the same purpose. Shorter visits need the most care, because there is less room to recover. For the northern lights, that means more nights, flexible evenings and several viewing locations. They do not guarantee the sky, but they improve the odds, and the odds are the part we control. For a multi-generational family, it means a pace and a base that take everyone into account. For a multi-destination trip, it means the same standard and rhythm from the first stop to the last.

We do not control Lapland. We make sure every itinerary, even in an unexpected moment, still serves the main reason the client came. That is where local knowledge and creativity matter the most.

That is the reality of the work. We accept it, own it, and help you deliver it.

Every client has a deeper reason for traveling to Lapland. Our travel design team is ready to find it with you and match with the right elements to meet their expectations.